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About Us

About Us

VPCa History

Mike “Bing” Crosby founded the 501(c)3 non-profit organization in 2016 after his own personal Prostate Cancer journey and experience as a patient at the Phoenix VA.

VPCa History

Mike “Bing” Crosby founded the 501(c)3 non-profit organization in 2016 after his own personal Prostate Cancer journey and experience as a patient at the Phoenix VA.

Our Team

 

Mike "Bing" Crosby

Mike "Bing" Crosby

Founder & CEO

Mike “Bing” Crosby founded the 501(c)3 non-profit organization in 2016 after his own personal Prostate Cancer journey and experience as a patient at the Phoenix VA. Bing recognized the need to raise awareness of Prostate Cancer incidence among Veterans and improve education and healthcare access to those diagnosed with the disease. “Prostate Cancer is the #1 diagnosed cancer in the VA Healthcare system. Veterans, especially those who served in the Vietnam and Korean wars, are at higher risk for developing the disease and nobody seems to be talking about this. We are going to change that,” says Crosby. Through the efforts of his organization, Crosby is determined to help drive policy change within the VA for Prostate Cancer screening. “When detected early, Prostate Cancer has one of the highest cure rates of all cancers. Let’s find it early and give these men the best fighting chance for cure and minimal side effects from treatment.”

As the CEO of VPCa, Crosby is committed to bringing education and resources directly to Veterans and encouraging them to be proactive in their healthcare. Crosby works closely with leaders of other Veteran advocacy organizations as well as prostate and men’s health organizations to uncover ways the groups can effectively work together toward a common cause. Crosby’s relationships with government and federal agencies play a critical role in raising awareness and driving policy change within the VA system; one of the key objectives of VPCa is to lift restrictions on the Veterans Choice Program so that all Vets have access to the most advanced Prostate Cancer treatment therapies as not all are offered in the VA hospitals.

Shawna M. Cass

Shawna M. Cass

Executive Director

Shawna leads VPCa’s educational outreach efforts at both the Veteran/patient and physician levels, identifying platforms for VPCa to influence VA healthcare reform and policy change, particularly in relation to the VA Choice program and Veteran healthcare access issues.

Shawna works to develop meaningful partnerships with other Prostate Cancer advocacy organizations and corporations that support Prostate Cancer awareness and the improvements in access to healthcare for Veterans. She oversees the marketing, communications, PR, event planning, and fundraising functions of the organization and, alongside VPCa’s founder, sets the organization’s growth initiatives and strategic priorities.

Shawna’s experience includes 10 years of healthcare business development, more than four of which were spent directly under an oncology service line in St. Louis, Missouri. Throughout her career, Shawna has built a strong network of healthcare industry contacts and is well-respected and trusted by colleagues, business partners, executive-level leadership and physicians.

Shawna is passionate about raising awareness for Prostate Cancer, especially in the high-risk Veteran population where screening often overlooked and underutilized. Her work experience, combined with her passion and extensive knowledge about Prostate Cancer, including early detection and the advances in diagnostic and treatment modalities that exist for patients today, make her an excellent fit for this leadership role with VPCa. Shawna resides in St. Louis with her husband and son, and is an avid health and fitness enthusiast.

Our Board of Directors

 

Mike "Bing" Crosby

Founder & CEO

Robert M. Meier, MD

Radiation Oncologist

Artie L. Shelton, MD, MS

COL US Army ret. & Prostate Cancer Survivor

Mike "Bing" Crosby

Mike "Bing" Crosby

Founder & CEO

Mr. Crosby is the founder and CEO of Veterans Prostate Cancer Awareness. The 501(c)3 non-profit organization was formed in 2016 when Crosby recognized a need to raise awareness of Prostate Cancer incidence among Veterans and improve education and assistance to those diagnosed with the disease. Crosby is also the CEO of Green Life Can Corp, a Canadian Holding company, and President of Green Life US a Service Disabled Veteran-Owned small business. Green Life is focused on the introduction of innovative 100% biodegradable plant-based chemicals that provide better performance and safer solutions than existing hazardous industrial chemical products. The major markets for these chemicals are the oil & gas industry and the US Federal market including the Department of Defense.   

Crosby served on active duty in the United States Navy from May 1983 to September 1997. During his active service, he was assigned to VF-101, VF-41, VX-4, and VF-142. He then transitioned to the US Navy Reserves and was assigned to VF-301 in San Diego until 2000 when he was selected as Commanding Officer of Mobile Operations Command Center Western Pacific, based at Pt. Mugu, CA.

In 2002, as a result of the events of 9/11, CDR Crosby was recalled to active duty in the Naval Reserves and assigned to U.S. Central Command where he served as the Chief of Counter Proliferation and directed operations in support of “Operation Iraqi Freedom.” Because of his efforts, CDR Crosby was awarded the “Joint Force Commendation” medal for organizing and leading a multi-national team in conducting counter-proliferation operations in the Horn of Africa region. 

Upon his departure from active duty in 2004, Crosby formed Aria International Holding Inc. and immediately deployed back to Iraq in support of the US Marine Corps. Aria formed a group of international experts providing specialized engineering and surveillance infrastructure solutions. During operations in Iraq, Crosby led Aria’s further expansion through similar offerings to clients such as the United Arab Emirates Air Force, Kuwait Ministry of Interior, and the Royal Thai Army. Aria was responsible for designing and managing the construction of defensive security structures around air bases and along many sections of borders for clients such as the Royal Thai Army, Indian Ministry of Interior, Kuwait Ministry of Interior and Special Security, and the United Arab Emirates Air Force.

Crosby holds a Master of Science in Systems Management from the University of Southern California in Los Angeles and is a graduate of the United States Naval Academy, Annapolis, MD where he earned a Bachelor of Science in Applied Science.  He is a graduate of the Allied Air Forces Central Europe “Tactical Leadership Program” in Jever, Germany, as well as the US Navy Fighter Weapons School “TOPGUN” in San Diego, California. Crosby has logged over 2700 hours in multiple tactical jet aircraft, including the F-14, F/A-18, B1B, Mirage 2000, Tornado GR1, Harrier, and the F-16N.

Robert M. Meier, MD

Robert M. Meier, MD

Radiation Oncology

Dr. Meier is a Radiation Oncologist at the Swedish Cancer Institute and the Medical Director of the Swedish Radiosurgery Center in Seattle, WA and has been in practice for over 32 years. He graduated Magna Cum Laude from the University of California Los Angeles with a double major in Chemistry and Biology, then received his Medical Doctorate from UCLA David Geffen School of Medicine in 1985 and completed his residency training at UCLA St Mary Medical Center.

Dr. Meier has a specific interest in stereotactic radiosurgery, precisely targeted radiation therapy. He has completed several studies and published numerous articles on treatment of cancers with the following radiation modalities: CyberKnife, Gamma Knife, External Beam Radiation Therapy (EBRT), Image-Guided Radiation Therapy (IGRT), and Intensity-Modulated Radiation Therapy (IMRT). Dr. Meier is the lead investigator of a national clinical trial of using CyberKnife for treatment of Prostate Cancer. This exciting treatment is showing excellent results. Superb 5-year data was reported this year revealing a cure rate of over 97% for patients diagnosed with low to intermediate risk prostate cancers. 

Artie L. Shelton, MD, MS

Artie L. Shelton, MD, MS

COL US Army ret. & Prostate Cancer Survivor

Dr. Shelton is a Senior Partner with Martin, Blanck & Associates. He served 14 years as a consultant to the Department of Veterans Affairs, including serving as Director, Organ Transplant Program with an annual budget of $24 million, and as the Vice President of Medical Affairs Health Management, Inc. in Washington, DC. He was a Secretarial appointee on the Department of Veterans Affairs Advisory Committee on the Readjustment of Veterans. Dr. Shelton was nominated in 2010 and accepted as a member of the Department of Defense (DoD) Congressionally Directed Medical Research Consumer Working Group. In 2011, Dr. Shelton was appointed by Governor O’Malley to serve for a three-year term on the State Council on Cancer Control.

Dr. Shelton served for 21 years in the US Army, retiring with the rank of Colonel. His military career has been distinguished by appointments as the foreign travel medical escort physician to the leadership of the US Congress and personal physician to the Army’s Chief of Staff. He served as Commander, Pentagon Army Health Clinic; Chief, Department of Primary Care and Community Medicine; Chief, Department of Medicine, USA Medical Department Activity and Chief, Professional Service in Bremerhaven, West Germany; Assistant Chief, Department of Medicine and Chief Allergy/Clinical Immunology at Martin Army Hospital at Fort Benning, GA; Assistant Chief Allergy/Clinical Immunology at William Beaumont Army Medical Center in El Paso, TX; Physician Consultant to the Defense Medical System Support Center (Composite Health Care System). In addition, he served as Professional Officer Filler Information Systems Commander 42nd Field Hospital, Fort Knox, KY. In 1993, he deployed to Mogadishu, Somalia where he served as the 42nd Medical Task Force Commander.

Dr. Shelton received a Bachelor of Science, a Master of Science and a Doctor of Medicine from Howard University in Washington, DC. He received the Upjohn Research and Scholarship Award from Howard University College of Medicine. Dr. Shelton completed his internship and residency training at Walter Reed Army Medical Center. He completed a fellowship in adult/pediatric allergy and immunology at the National Institutes of Health, Children’s Hospital in Washington, D.C. and Walter Reed Army Medical Center. He has held teaching positions with the City College of Chicago; Bremerhaven, West Germany; Walter Reed Army Medical Center; the University of Oklahoma; and Texas Tech University Science Center in El Paso, TX.

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